Secret Formula

Secret Formula

How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-known Product in the World

Book - 1995
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A history of the Coca-Cola corporation chronicles its successes and failures and provides a profile of the company's sixty-year chairman, Robert Woodruff
Publisher: New York, NY : HarperBusiness, 1995, c1994
Edition: 1st paperback ed
ISBN: 9780887307515
Branch Call Number: 338.74 ALL
Characteristics: xii, 500 p. :,ill. ;,21 cm


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