Win Bigly

Win Bigly

Persuasion in A World Where Facts Don't Matter

Book - 2017
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From the creator of Dilbert , an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.

Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

#65533; If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
#65533; Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it.
#65533; Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.

Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.
Publisher: New York : Portfolio/Penguin, c2017
ISBN: 9780735219717
Branch Call Number: 303 .342 ADA
Characteristics: xii, 288 p. :,ill. ;,24 cm


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Jan 09, 2018

I had no idea who Scott Adams was before I read this book which I think would come as a shock to him (he seems to think he was a prime influence of the election). A solid portion of the points he makes serve almost only to pat himself on the back and self promote. be prepared for a tone of arrogance.

Now that you have been warned of his character, this is a great read. Lots of interesting insight into Trump and how the election unfolded. This is a great book for anyone looking to learn about persuasion techniques, political marketing and Trump himself.

Go into this book with an open mind.

Nov 17, 2017

Scott Adams is an odd guy, I'll grant you that. But his book contains a lot of insight from a perceptive observer. I can see why a lot of people don't like the book, but I think they are missing out on a chance to see politics in a different light. It's eye-opening, and we all could use better vision into how to avoid human foibles and achieve human successes.

Nov 08, 2017

Because that book shows greatness of Trump as a persuader and how he won.
Some regressive "Liberals" (social Marxists mostly) seem to get offended and melt like snowflakes even one year later after the Donald won :)

Nov 04, 2017

Review summary for this book show 1/2 star. I would like to read those reviews but they don’t appear to either exist or be accessible.

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