Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

How to Tell your Story in A Noisy, Social World

Book - 2013
Average Rating:
2
Rate this:

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"--their next campaign that will produce profits. Even companies committed to "jabbing"--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Publisher: New York : HarperBusiness, c2013
Edition: 1st ed
ISBN: 9780062273062
Branch Call Number: 658 .872 VAY
Characteristics: xx, 195 p. :,ill. (some col.) ;,25 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

chaiche Jul 09, 2015

This is one of those book where if you read it when it first came out you would have learned a lot. I'm a little late to the party so most of the information I already knew. Great use of photos and examples. It was very easy to read.

j
JoannaWright
Aug 06, 2014

Read it quick before it's obsolete and get a good foundational understanding of where the next wave of social media is coming from! Extremely readable with excellent use of examples.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number Get NoveList Reading Recommendations

Subject Headings

  Loading...

Find it at PMPL

  Loading...
[]
[]
To Top