This Crazy Time

This Crazy Time

Living Our Environmental Challenge

eBook - 2011
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From one of the world's most controversial campaigners, This Crazy Time is the No Logo of the NEW environmental movement, an essential must-read that combines Bill Bryson's personable style and humour with Naomi Klein's hard-hitting activism and research.

Passionate, profound, inspiring and funny, Berman is inspiring people from all walks of life to get off the sidelines and fight the good fight--and win. This unique book--part manifesto from a leader, part humorous activist memoir from a soccer mom--offers a wryly honest, behind the scenes, ultimately uplifting look at the state of the planet. For almost 20 years, Tzeporah Berman has been one of our most influential environmentalists. A founder of ForestEthics and PowerUp Canada, she was instrumental in shaping the tactics and concerns of the modern environmental movement.

In her early 20s she faced nearly one thousand criminal charges and 6 years in prison for her role organizing blockades in Canada's rainforest. With ForestEthics she took on Victoria's Secret with a photo of a chainsaw-wielding lingerie model, convincing the catalogue manufacturer to stop using paper made from old-growth forests. She then transformed her tactics and sat down with CEOs and political leaders to reshape their policies and practices. She participated in saving over 12 million acres of endangered forests, including Canada's Great Bear Rainforest, and has campaigned against the development of Canada's oil sands. In her new role at Greenpeace International she is fighting the problem of our time: climate change, including researching the impacts of the Gulf Oil Spill and protesting oil drilling in the Arctic. As a concerned mother, her book is an impassioned plea for a better world.

From the Hardcover edition.
Publisher: Toronto : Knopf Canada, 2011
ISBN: 9780307399809
Characteristics: 1 online resource
Additional Contributors: Leiren-Young, Mark


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Sep 30, 2016

This is a personal memoir of Berman’s environmental activism, beginning with the “War in the Woods” at Clayoquot Sound in 1993 and continuing through the battle for the Great Bear Rainforest and the formation of Forest Ethics, her work with Greenpeace and her move to work focussed on Climate Change.

She describes the protests, the strategies, the successes and her conclusions about how best to conduct an effective campaign. And she describes how we as individuals need to engage with the issues and, most importantly, use the power of our vote.

This is a very interesting inside look at the environmental battles of the 1990s and 2000s. It provides much food for thought for those of us who are aware of the issues and want to help change our world but don’t know how. Although the book describes the problems, it is ultimately a positive book, highlighting the successes of the campaigns in which she has been involved and Berman’s hopeful view of the future.

The book is well written and engaging. 5 stars.

WVMLStaffPicks Aug 29, 2014

Tzeporah Berman’s environmental campaigner career began when she became a leader of the biggest civil disobedience campaign in Canada: the blockades protecting Clayoquot Sound’s old growth forests. This account of a high-profile activist’s trials and triumphs also chronicles the environmental movement over the past two decades. Big Green’s tactics have changed from shocked and impassioned pleas to crafty, strategic and sophisticated global campaigns, and successful boardroom negotiations.

Sep 02, 2012

Canada is fortunate to have Tzeporah Berman.

In “This Crazy Time”, Tzeporah Berman, co-director of Greenpeace International’s climate and energy program reveals to us the sad and inconvenient truth – while Canada has a lot of green space, we are not necessarily green; in fact, we are in fact one of ten largest polluters in the world, thanks mainly to our oil and logging industries. Dedicated to forest protection, Tzeporah points out in her book the heart-breaking and ironic facts of old-growth trees being clear cut to make toilet paper, magazines, phone books, catalogues in the United States.

Clearly, this is a course that we must abandon. But during her negotiations with the First Nations, corporations and governments, it also dawns upon Tzeporah that pragmatism and passion must go hand in hand to effect real change. Tzeporah is clear-minded, strategic and humble. I’m particularly impressed with Tzeporah’s mottos: “hard on the issues, soft on the people” and “seeing people, not positions”. Too often and too easily we slap labels on others, limiting our capacity to build solutions. These qualities are essential to create dialogues among stakeholders, debunk fallacies and effect long-lasting change. I’m happy to see acres of old-growth forests are now better protected and more sustainable logging practices such as selective logging are introduced.

That said, in this critical juncture, a lot more has to be done. Despite huge challenges, Tzeporah urges us to channel guilt, despair and anger into action. This Crazy Time” is illuminating and easy to read. I strongly recommend this book to all of you.

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