Brand Breakout

Brand Breakout

How Emerging Market Brands Will Go Global

Book - 2013
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Publisher: New York : Palgrave Macmillan, 2013
ISBN: 9781137276612
Branch Call Number: 658 .827 KUM
Characteristics: xvi, 256 p. :,ill. ;,25 cm
Additional Contributors: Steenkamp, Jan-Benedict E. M.


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