How Emerging Market Brands Will Go GlobalBook - 2013
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Publisher: New York : Palgrave Macmillan, 2013
Branch Call Number: 658 .827 KUM
Characteristics: xvi, 256 p. :,ill. ;,25 cm