The Art of Being Unreasonable

The Art of Being Unreasonable

Lessons in Unconventional Thinking

Book - 2012
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Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world?s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can?t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.
Publisher: Hoboken, NJ : John Wiley & Sons, c2012
ISBN: 9781118173213
Branch Call Number: 658.092 BRO
Characteristics: xvi, 192 p., [16] p. of plates :,ill. (some col.) ;,24 cm
Additional Contributors: Pandey, Swati
Bloomberg, Michael


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Agent13 Jul 22, 2012

Three cheers for the one-percenter! You will feel this currently unorthodox opinion after you read this book of a very successful businessman. Mr. Broad wrote this self-help book that is geared to the business reader. In it, he gives tips on how to be successful. I was very impressed with what Mr. Broad is doing now, in his golden years. Not content to rest on his past achievements, he is talking the talk by putting his vast fortune to good use. His projects range from bettering our schools to funding scientific research. Wow, a one-percenter who wants to help others! Ironically, in my opinion, Mr. Broad's best piece of advice can be found in the very last paragraph of this book and it does not have anything to do with business. If you must, get this book and turn to the last page. It is worth it!

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