The Art of Being Unreasonable
Lessons in Unconventional ThinkingBook - 2012
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world?s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can?t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.
Publisher: Hoboken, NJ : John Wiley & Sons, c2012
Branch Call Number: 658.092 BRO
Characteristics: xvi, 192 p.,  p. of plates :,ill. (some col.) ;,24 cm