Brain Bugs

Brain Bugs

How the Brain's Flaws Shape Our Lives

Book - 2011
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Neuroscientist Dean Buonomano illuminates the causes and consequences of the brain's imperfections in terms of its innermost workings and its evolutionary purposes. He then examines how our brains function--and malfunction--in the digital, predator-free, information-saturated, special-effects-addled world we have built for ourselves.
Publisher: New York : W.W. Norton, c2011
Edition: 1st ed
ISBN: 9780393076028
Branch Call Number: 612 .82 BUO
Characteristics: 310 p. :,ill. ;,25 cm


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CSchmidt1 Sep 22, 2011

This was a very interesting and informative book. The author draws on (and provides detailed references to) a wide variety of research on how our brains work, and specifically, how they are wired. He points out specific ways that our brains have not caught up to the complex decisions that our modern society call for and why we often make poor long-term choices. I especially liked: Chapter 4 - Temporal Distortions and the section where he illuminates the Subjectivity of Time; Chapter 5 - Fear Factor and the section on Amygdala Politics; Chapter 7 - The Advertising Bug and his revelations on Animal Advertising; and finally Chapter 9 - Debugging where he provides usefull suggestions for how we can use what we have learned about our brain bugs to help us counter-act their influence.

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