Crossing the Chasm
Marketing and Selling High-tech Products to Mainstream CustomerseBook - 2001
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Publisher: New York : PerfectBound, 2001