Winning in A World Transformed by Social TechnologiesDownloadable Audiobook - 2008
A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon-the groundswell-that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity...
Publisher: Rego Park : Coach in a Box, 2008