Business Stripped Bare

Business Stripped Bare

Adventures of A Global Entrepreneur

eBook - 2008
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Combining advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, this title presents a guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, it strips business down to show how you can succeed and make a difference.
Publisher: London : Random House Ebooks, 2008
ISBN: 9780753515877
0753515873
9780753515884
0753515881

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johnsankey
Jan 20, 2015

An inspiring book, showing how an entrepreneur can establish a consistent philosophy for organizations by focussing on ideas and hiring top managers to implement them. His philosophy, to maximize the customer experience, sounds trite on the surface until Branson describes what he and his managers had to do to achieve it. It takes some reading to spot that his public penchant for surrounding himself with naked young women is matched by his appointments of women as top managers throughout his enterprises, and that his well-known cheeky irreverence hides an incredible skill at motivating people to accomplish things. A good read for anyone, but a must-read for any aspiring business starter.

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