The Complete Idiot's Guide to Guerrilla Marketing

The Complete Idiot's Guide to Guerrilla Marketing

eBook - 2008
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Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth buzz; internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. * Written by a pair of expert authors * Includes dozens of effective, practical, money-saving ideas
Publisher: Indianapolis, IN : Alpha Books, 2008
ISBN: 9781436211680
1436211689
9781440636318
1440636311
9781436211710
1436211719
Additional Contributors: Wells, Colleen

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