Guerrilla P.R. Wired
[waging A Successful Publicity Campaign Online, Offline, and Everywhere in Between]Downloadable Audiobook - 2002
Here are low-cost and no-cost tactics for launching a web-based P.R. campaign. Guerilla P.R. Wired transports Michael Levine's legendary street-smart public relations tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.
Publisher: [Ashland] : Blackstone Audiobooks, 2002
Alternative Title: Guerrilla PR wired