The Complete Idiot's Guide to Social Media Marketing

The Complete Idiot's Guide to Social Media Marketing

Book - 2010
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Discover how Facebook, Twitter, LinkedIn, YouTube, and other social sites give you a marketing advantage. Get effective strategies for targeting your marketing to the people who will "get" your message.
Publisher: New York : Alpha Books, c2010
ISBN: 9781592579891
1592579892
Branch Call Number: 658 .872 ABE
Characteristics: xviii, 333 p. :,ill. ;,24 cm
Alternative Title: Social media marketing

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Nickaccount
Sep 28, 2010

"Social Media Marketing" is solid advice on how to use proven marketing and public relation techniques with contemporary internet social media to promote ones business. Some of the proven marketing tools include: business relationships; creation of an image of you as an authority in your field; and name/brand recognition. The reader is shown how to use contemporary internet platforms like Facebook and Twitter to build relationships; videos on You Tube and articles in E-Zines to promote yourself as an authority; and, how to have a common name recognition across all platforms, be it your internet name, photos, or just a respond to emails.

In the end of the book, the author makes a good observation: "Many people set up accounts on these platforms and expect the cash register to begin ringing within the first 30 days. It just doesn't really happen that way. ? Give it a good three to six months to see where you are most comfortable." The author goes on to advise on much time you need to spend on the various platforms so you can be in business as you grow your business. Reviewer's note: The shelf live of most of the contemporary computer platforms is short, and may quickly date "Social Media Marketing"; but, it is right now the best places to start, especially for those either overwhelmed or unsure of what current computer platforms to use.

n.p.h. ne mpls

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