Marketing your ProductBook - 2010
Marketing Your Product explains how a company can carve a niche for its product in today's competitive consumer environment. It describes customer's buying impulses, how products satisfy those impulses, how to inform customers about your product, and what it takes to get your products to consumers. Crack the code of successful product marketing! This book is designed as a practical, step-by-step guide for the small-business person. It will assist in maximizing available resources by providing practical marketing strategies that work for small businesses.