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Book, 2003
Current format, Book, 2003, New ed, Available now.
Book, 2003
Current format, Book, 2003, New ed, Available now. Offered in 0 more formats
Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements,Teach Yourself Copywritingreveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
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