CopywritingBook - 2003
Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements,Teach Yourself Copywritingreveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
Publisher: [Chicago] : McGraw-Hill, c2003
Edition: New ed
Branch Call Number: 659 .132 GAB 2003
Characteristics: ix, 294 p