The Starbucks Experience

The Starbucks Experience

5 Principles for Turning Ordinary Into Extraordinary

Book - 2007
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You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best- The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

Publisher: New York : McGraw-Hill, c2007
ISBN: 9780071477840
Branch Call Number: 658 MIC
Characteristics: xiv, 208 p. ;,22 cm


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kthompson7 Dec 25, 2012

I recommend this book for those interested in ways to execute customer service or those interested in Starbucks company culture. This book has many examples of Starbucks customer and employee satisfaction also known as customer service. (The term is avoided throughout the entire book.) The book is written by an obvious Starbucks fan boy. He admits it at the end of the book and I realized it half way through the book. Written as if Starbucks can do no harm, the book looks at principles Starbucks incorporates into corporate actions, employees' actions, and in its service/product/place. The book is a supplement to other Starbucks topic related books, such as Howard Schultz's "Pour Your Heart Into It". There are no financial numbers in this book. Written by a corporate consultant, at the back of the book the author provides 20 exercises or workshop type statements for you to respond in writing to see if you can practice what you've learned from this book and hopefully apply in your own career. If you are not interested in Starbucks or employee and customer satisfaction, then this book may not be very interesting.

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