Full Frontal PR

Full Frontal PR

Building Buzz About your Business, your Product, or You

Book - 2004
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Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop buzz about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns. The majority of the material concentrates on the busin
Publisher: Princeton : Bloomberg Press, 2004
Edition: 1st paperback ed
ISBN: 9781576601815
Branch Call Number: 659 .2 LAE
Characteristics: xvii, 231 p. ;,23 cm


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