Persuasive Business Proposals

Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

Book - 2004
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"With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others

* The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects."

Publisher: New York ; Toronto : AMACOM, c2004
Edition: 2nd ed
ISBN: 9780814471531
Branch Call Number: 658 .15224 SAN 2004
Characteristics: viii, 248 p. :,ill. ;,23 cm


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