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The Making of the American Mass Market

Book - 1989
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A history of the marketing campaigns of such brands as Coca-Cola, Kellogg's, Wrigley's, and Kodak and an analysis of the creation of a market for mass-produced, trademarked goods. Annotation(c) 2003 Book News, Inc., Portland, OR (
Publisher: New York : Pantheon Books, c1989
Edition: 1st ed
ISBN: 9780394552927
Branch Call Number: 659.1042/STR
Characteristics: xi, 339 p. :,ill. ;,24 cm


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