Sell Yourself Without Selling your Soul
Promote Herself, Her Business or Her Cause With Integrity and SpiritBook - 2002
Master the art of self-promotion with style and substance. Does publicity mean sell-out to you? Do you worry that marketing yourself means compromising your values -- that you'll have to brag, beg, or sell your soul to get what you want? Relax. The secrets to selling yourself while staying true to your beliefs are within reach. Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, you'll find what you're looking for in this book.Susan Harrow shows you how to avoid the biggest mistakes that will hold you back from phenomenal success.A thirteen-year veteran of the public relations business, Susan Harrow has helped renowned entrepreneurs, speakers, and best-selling authors gain and keep media attention. What makes Harrow's strategy successful is her philosophy that you don't have to morph into an alpha-male to get great press -- by practicing effective principles that combine business smarts with honesty, anyone can gracefully glide to the top. You can easily become "mediagenic" if you have the right tools.Written in a conversational, woman-to-woman style without any sports talk or war tactics, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money. Sell Yourself Without Selling Your Soul will teach you: To be the message you want to give. The formula professional publicists use to create a winning press kit. Strategies to master any type of media interview, verbally and psychologically. Insider secrets to help you become an overnight expert. The dos and don'ts of forming strong lasting bonds with the media. Dozens of ways to gain worldwide fame and fortune on your own terms. Harrow believes you can't achieve your goals when you're playing by someone else's rules. She gives you the tools to discover what your rules are and practical ways to keep them intact on your way to fame and fortune!
Publisher: New York : HarperCollins, 2002
Edition: 1st ed
Branch Call Number: 659.1 HAR
Characteristics: xxv, 373 p. ;,24 cm