Marketing Kit for DummiesBook - 2000
This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
Publisher: Foster City, CA : IDG Books Worldwide, c2000
Branch Call Number: 658.8 HIA
Characteristics: xxii, 358 p. :,ill. ;,24 cm. +,1 computer disc (4 3/4 in.)